Emphasising the ever-increasing success of its performance arm, Renault is set to launch 11 Renaultsport Specialist dealerships. This expert network has been formed to equal the passion and enthusiasm that the owners have for Renaultsport vehicles and that Renaultsport has for designing and producing the cars themselves.
All Renault dealers will continue to sell Renaultsport models but, from the beginning of March 2010, Renaultsport Specialists will act as ambassadors for the range. Each specialist dealer will have its own Renaultsport Sales Expert and Renaultsport After-Sales Expert. They will be able to demonstrate, and offer customers test-drives in, the entire Renaultsport range. Renaultsport Specialists will also have exclusive access to the national Renaultsport events programme that, for example, will allow them to bring customers along to track days.
Phil York, Renault UK Marketing Director, said, "After Renaultsport being recognised by BBC Top Gear magazine as their Manufacturer of the Year whilst the range of Renaultsport cars swept the board in the What Car? Best Hot Hatch award category, we want to ensure customers can access the whole range and talk to sales and after-sales staff who are as passionate and as knowledgeable about performance cars as they are."
Before appointing any Renaultsport Specialists, Renault UK studied feedback from existing Renaultsport customers on their experiences when buying and maintaining their vehicles, as well as canvassing the opinions of customers on the community forum of its dedicated website plus members of independent owner clubs such as Meganesport and Cliosport.
The 11 Renaultsport Specialist dealers have been chosen following a thorough selection process in which they had to exceed set levels of sales and after-sales customer satisfaction. Nominated sales and after-sales experts in each dealership then had to pass a knowledge test of the Renaultsport range - for both the current line-up and models from Renaultsport's rich heritage of performance vehicles.
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