Renault UK has announced its sponsorship of Cirque du Soleil’s Saltimbanco season at the Royal Albert Hall in London during January and February 2003. This partnership offers the perfect fit for two companies who insist on innovation in their own respective fields. Cirque du Soleil’s novel approach to the art form of the circus stands out among its competitors as does Renault’s creation of a new automotive art through daring, individual design of mould-breaking models such as New Megane, Avantime and Vel Satis.
Indeed Cirque du Soleil’s mission to "invoke the imagination, provoke the senses and evoke the emotions" could be the rationale behind Renault’s chief designer Patrick le Quêment’s breathtaking new top-of-the-range cars.Why Cirque du Soleil?
Renault UK’s partnership with Cirque du Soleil will allow the car company access to the audience for the show which fits the profile of its desired customers for its top-of-the-range cars, the Vel Satis executive saloon, Avantime GT Coupé and the latest generation of the car that started the MPV craze, the Espace.
These are cars that appeal to open-minded customers who dismiss strict boundaries, offering brave new concepts for motoring to four, five or seven passengers. And with executive customers looking for something more suited to their lifestyle than the traditional four-door saloon without sacrificing their luxuries, cars such as Avantime, Vel Satis and New Espace are perfectly placed to appeal to their wants and needs.
The partnership with Cirque du Soleil offers Renault UK the opportunity to display a car at the Royal Albert Hall throughout the run of shows that expects to attract up to 150,000 spectators. In addition to developing interest in the cars from the right audience, Renault’s branding of Saltimbanco will be prominent on Cirque du Soleil’s UK publicity.Saltimbanco
A celebration of life, Saltimbanco was conceived as a new vision of urban life, overflowing with optimism and joy. Saltimbanco is explained as a kaleidoscope, a whirlwind, an adventure in which anything can happen, with its own special language, its spirit conveyed through voice, movement and music.
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