New Renault Visual Identity

At the Paris Motor Show which runs between 25 September and 10 October, it’s not just the devilish new Clio Renaultsport 182 Cup and mind-blowing race car, Megane Trophy, which are making their debuts on the Renault stand - the company is also launching its new visual identity.

The revised identity differs to the current branding with its more modern typography for the word Renault, as well as a darker shade of yellow for the background in which the company’s famous diamond is embedded with an enhanced 3-D silhouette around the silver diamond itself. The new design was chosen following a study carried out in various countries which showed the new typeface to be more readable and contemporary.

The new visual identity will be phased in progressively on all Renault communication materials as they become due for renewal, with the new branding already in evidence on the Paris Motor Show stand and in the UK on local and national press and TV advertisement campaigns for the new Renault Modus. In addition to advertising, the new image will be used across all other areas of the company’s business, including: dealer signage, publications, stationery and corporate websites.

Prior to the launch of Renault’s most recent diamond logo in 1992, the company’s brand identity had only changed seven times since the company began in 1898. Neither the diamond on Renault’s car and LCV ranges, nor the company’s current strapline, Créateur d’Automobiles, which was introduced in 2000, are affected by the new development.

Published : 03/10/04 Author : Melanie Carter

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