The Renault group realised a significant advance in worldwide sales in 2004, which increased by 4.2% to a record level of 2,488,523 units sold, corresponding to a 4.1% world market share. Consolidating its leadership of the Western European market, thanks to the performance of the Megane family, Renault also accelerated its progress outside Europe.

In the Western European automobile market, which grew slightly (2.9%), Renault ranked as the leading passenger-car brand for the third consecutive year, with a market share of 10.3%, and retained its place as leader of the passenger car and light commercial vehicle market for the seventh consecutive year with 10.8% of the market. Thanks to its very good performance, Renault confirmed its solid first place in France, a rank it also secured in Spain, Portugal, and Belgium, and figured among the top three brands in Austria, the Netherlands, and the UK. Megane confirmed its success as the top selling model in Europe in 2004, like 2003, while Modus, launched in September 2004, experienced an excellent beginning.

Outside Western Europe, Renault group sales experienced a significant acceleration, progressing by 16.4% with 676,870 vehicles sold, accounting for 27.2% of group sales. The group experienced a very strong resurgence in Turkey (+101.1%), substantial gains in Eastern Europe and Russia (+32%), and a notable progression in Africa and the Middle East (+32.9%) and Latin America (+16%). The performance of Dacia (+38.6%), which clearly benefited from the launch of Logan, also contributed.

Published : 08/01/05 Author : Melanie Carter

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