Renault To Launch A Renault Twizy iAd For The iPhone and iPod Touch

New Renault Twizy iAd
New Renault Twizy iAd

Renault will launch Europe's first iAd on Thursday 2nd December 2010 with a campaign for the Renault Twizy, its new 100% electric tandem-style city car. iAd is Apple's revolutionary new mobile advertising network, reaching millions of iPhone and iPod touch users, right in their favourite apps.

Renault Twizy, an all-new, four-wheeled, two-seat, fully-electric, innovative answer to urban motoring, is the focus of the first iAd campaign to be launched in Europe. A revolutionary concept, targeting young "early adopter" urbanites, Renault Twizy will be launched one year from now.

By launching Renault Twizy's mobile marketing with iAd, Renault is acknowledging Apple users as being at the forefront of mobility. Without having to exit the app they're using, iPhone and iPod touch users can explore - and explode - the urban myths about electric vehicles. The iAd has many engaging features, including calculating how much a Renault Twizy can charge up while doing activities from getting a haircut to working out, shaking your iPhone or iPod touch to check out various Renault Twizy designs, even pre-reserving a vehicle of your own.

By being the first iAd campaign launch in Europe, Renault is furthering its mobile strategy to develop marketing, communication and service solutions with leading names in their industries.

Published : 01/12/10 Author : Staff

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