Renault UK in 2004 contributed significantly to the excellent European performance that kept the Renault brand at number one in Europe, by maintaining its third position in the UK market with a slight increase in market share for both cars and vans. In the process the UK also became Renault’s third largest market in the world moving ahead of Germany, behind France and Spain.

Renault UK car volume remained static at over 189,000 in a market that contracted slightly towards the end of the year giving Renault a slight increase in market share from just over 7.3% to nearly 7.4%.

Highlights included the success of the New Megane family with the Scenic in particular enjoying a record year with the launch of the seven seat Grand Scenic, increased sales for the latest Espace IV and the launch of the new Modus five-door supermini.

Philippe Talou-Derible, Managing Director of Renault UK commented, "People used to say safety doesn’t sell and be careful with your design so your products appeal to the masses. In 1997, Renault was fourth in Europe behind Ford, GM and VW for car and LCV sales. Today, Renault is number one in Europe and has moved from fifth to third in the UK by having the safest range of cars in the world, all of which offer distinctive, clever design and value for money.

"Sometimes "people" don’t know what they want until its offered to them and the British public are no different. They have taken to Renault’s daring approach and buy our products in ever-larger numbers. New Modus, the first EuroNCAP five star crash test supermini ever, launched in October, continues this Renault family tradition and will be a big success in 2005."

He concluded, "I think in 2005 the car market will maintain similar sales to 2004 as long as interest rates hold steady or begin to fall again because the customer has never had it so good in the UK. Value for money is amazing with a new Clio costing the same as it did 10 years ago whilst house prices have trebled."


Published : 08/01/05 Author : Melanie Carter

Renault Espace News

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