Redesigned Proton Web Site To Boost Brand Awareness

After more than two successful years online, Proton has redesigned its UK web site to make it even easier for existing and potential customers to access the latest news about the Malaysian marque.

At the same time the UK Proton importer has revised the micro-sites it launched last year for the Impian saloon and Satria GTi hot hatch to help browsers navigate their way to detailed information about these models.

The main site at www.proton.co.uk contains a host of fresh features, including a map-based locator to help customers find their nearest dealer, access to the marque’s Eye of the Tiger newsletter and an inter-active “Have your Say” page for direct dialogue with the importer.

Sections covering Proton’s varied sponsorship activities, involvement in motor sport and the range of branded clothes and gifts available share space on the web site with a history of the marque since its birth as a car manufacturer in 1985 and a review of the complete model range with colours, prices and independent press comment.

There is now even an E Card facility to allow visitors to the site to send free email messages featuring Proton graphics to friends, relatives and fellow owners.

Latest research shows that an even increasing number of potential new car buyers are using the internet to create their own shopping list before they visit a dealer to negotiate a deal or take a test drive.

“We were one of the first companies to recognise this trend when our web site for UK customers was rated one of the top two car manufacturer sites by What Car? magazine two years ago”, says Proton Marketing Manager Karen Manning, “and we are determined to keep it as fresh, topical and easy to navigate as possible, hence this latest development”.


Published : 25/03/02 Author : Melanie Carter

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