A new dealer development strategy to expand the Proton network in readiness for increased sales volume from a wider model range is already reaping dividends with four new appointments this month.

Commencing late 2003/early 2004, the UK importer of the Malaysian marque plans to launch the first of three all new model ranges currently under development at Proton’s state of the art R & D Centre near Kuala Lumpur.

A new five door C+ segment replacement for the popular Proton Wira hatchback will be swiftly followed by a new small car in the B segment and a three door B+ segment replacement for the Satria hatchback.

This new model programme will also mark the worldwide debut of a new family of small engines developed by Proton in collaboration with Lotus Engineering, using advanced camshaft profiling technology.

The latest recruits to the manufacturer’s UK network are N.R.Bates & Son in Sheffield, Farmers Garage in Matlock, Derbyshire and West Park Automobiles near Aldershot, Surrey. Two more new dealer appointments were announced earlier this year.

Proton Cars (UK) Ltd has also appointed its second agency dealer – Ken Hope in Kelso in Scotland. This is a new category created this year to increase dealer coverage and sales in areas where full representation may not be viable.

Announcing the new recruits, Simon Fisher, Dealer Development Manager, said: ”We are delighted to welcome on board four new dealers. With strong interest in the Proton franchise and an exciting future ahead of us, we are confident of achieving some 20 new dealer appointments this year.”

Published : 29/04/02 Author : Melanie Carter

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