Proton Cars UK dealers have achieved great results in a recent customer survey undertaken by Which? magazine. Customers taking part in the UK’s largest car survey placed Proton dealers in second position when rating the overall dealership sales experience. Proton also did well in the overall reliability rating, finishing joint twelfth out of more than 30 manufacturers.

More than 99,360 owners responded to the survey with Proton customers clearly responding very positively. The Malaysian manufacturer has beaten off competition from Honda, Toyota, BMW, and Kia in the dealer rating and came second only to Lexus, who also achieved “Overall Best Dealer Brand”.

Proton Dealer Council Chairman Phillip Jeffries said: “Proton dealers always strive to meet customer needs at every level and we take a personal interest in ensuring we deliver a first class service.”

Customer satisfaction has always been of high importance to Proton Cars UK, according to a study in 2006 by consumer data experts Wegener DM; Proton Cars UK was placed in the top five car manufacturers when it comes to customer satisfaction.

Phillip Jeffries added: “We know from the dealer network that support from the manufacturer in all aspects of the business helps us to sell with confidence."

Simon Park General Manager Sales and Marketing said: “At Proton we feel that it is extremely important to support our dealers and we realise that the service we offer dealers will in turn reflect the level of care provided to our customers.”


Published : 20/07/07 Author : Melanie Carter

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