Proton is looking to build on its success in 2004 by undertaking a heavy-weight dealer recruitment campaign to fill key open points in 2005. Simon Park, General Manager of Sales and Marketing at Proton Cars (UK) Ltd (PCUKL), emphasised the importance of building the dealer network: “Proton must expand its dealer network in the UK to support the introduction of new products and our increased sales targets for 2005. This promises to be an exciting year for us, with the planned launch of two further projects designed in collaboration with our sister company Group Lotus Plc, and we must recruit strong dealers to support our current network.”

PCUKL are targeting selected franchised dealers in strategic open points around the UK, particularly in Edinburgh, Liverpool, Leeds, Oxford and the South Coast, where there is little or no current dealer representation. Dealers will be required to sell all models in the Proton range - the 5-door GEN-2, 4-door Impian and Jumbuck pick-up.

Dealers signing up to the Proton franchise can look forward to an exciting future in 2005 and beyond. In 2005, there are two brand new models planned, plus a face-lifted and refreshed Impian, a 1.3 litre GEN-2 and a new GEN-2 1.6 GSX model all due for introduction throughout the year. More exciting new products are planned for 2006 onwards, all with clear Lotus involvement in design, interior and exterior styling and in engine development.

Joining the franchise is easy and cost-effective with no unreasonable showroom demands. PCUKL gives generous signage and start-up financial support so it’s easy to see why responses to this call for new dealers have been coming in thick and fast.

PCUKL will be targeting dealers through innovative direct mail, trade advertising and other more unique ways of promoting the franchise.

Published : 10/01/05 Author : Melanie Carter

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