Prices In Great Britain Will Be Lowered By Up To 9.6 Per Cent

Stuttgart. The continued strength of the British Pound against the Euro will allow Dr. Ing. h.c. F. Porsche AG, Stuttgart, to lower the prices for its sports cars in Great Britain effective 1st May 2000. Price reductions will range from 7.2 per cent for the 911 Carrera 2 Coupé to 9.6 per cent for the Boxster S. Corresponding price reductions will also be implemented for the other models - the Boxster with 2.7 litre engine (8.2 per cent less), the Carrera 2 Cabriolet (7.8 per cent less), the Carrera 4 Coupé (7.6 per cent less), the Carrera 4 Cabriolet (8.1 per cent less) and the 911 Turbo (9.2 per cent less).

Although Porsche introduced uniform base prices valid for all Boxster and 911 models in all Euro countries in August 1999, and thus of necessity made the associated price and equip-ment adjustments for Great Britain as a non-Euro country, the unexpectedly great increase of the British currency since then has given rise to significant price differences between the Continent and the UK. With its decision to reduce prices, Porsche can further enhance the competitiveness of both its dealer organisation in Great Britain and of its sports cars com-pared to competitors' products.

Expecting to sell more than 4,300 vehicles in Great Britain this business year (1st August 1999 to 31st July 2000), the Stuttgart-based automobile manufacturer anticipates a similarly high sales volume to that of the previous year. With the price reductions, Porsche intends to achieve a further increase in sales of its Boxster and 911 models in the United Kingdom over the next business year.

Published : 27/04/00 Author : Melanie Carter

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