Peugeot has launched a new consumer focused website at www.peugeot.co.uk in a move towards a more customer-friendly web presence, and to keep Peugeot at the leading edge of internet marketing.

Peugeot has a proven track record on the Internet, twice winning the What Car? magazine award for the best automotive website.

The new site allows potential customers to easily access detailed information about Peugeot and its extensive model range, including a virtual showroom for each model. Here the user can dynamically explore the key features of the Peugeot range before choosing to order a brochure, request a test drive, investigate accessories available or decide on a particular model and specifications and view it on screen.

Elsewhere, the ‘surfer’ can decide what they need from their car (bodystyle, equipment, budget, fuel type, etc) and the site will guide them towards the models that best meet their needs.

Owners and potential customers can register on the new peugeot.co.uk site and customize the ‘My Peugeot’ section of the site, where they can set reminders for an MOT, Tax renewal, and servicing etc, as well as saving used car searches and car configurations.

Peter Bourke, Manager of New Media at Peugeot says: "Our new website is designed to respond to the increased expectations of today’s internet ‘surfer’. Our objective was to guide potential customers quickly to the information they want to see, whilst at the same time significantly increasing the amount of information available to them. By using the latest technology and through increased functionality we believe we have achieved that objective."

The new site was developed in conjunction with Automobiles Peugeot in Paris.


Published : 01/08/02 Author : Melanie Carter

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