Peugeot ENVY Whodunnit Campaign
Peugeot ENVY Whodunnit Campaign

Peugeot's interactive ENVY multi-media whodunnit moves into its concluding stage, with the launch of a dedicated Facebook competition for budding detectives.

The mystery started with a heinous crime, as jealousy drove an unknown suspect to send a Peugeot 207 ENVY special edition to a watery grave at the bottom of a suburban house's swimming pool.

The ensuing campaign, one of the first of its type for the motor industry, has included radio adverts, TV adverts and a range of newspaper and magazine adverts as the mystery has slowly gathered momentum.

Now, as the investigation moves online, would-be detectives can simply visit the 'Whodunnit?' tab at the Peugeot Facebook page to access video interviews and evidence from phone records for four equally 'likely' suspects. They can also examine the crime scene for clues that unlock further interrogations. Finally, they can accuse the suspect who they believe 'dunnit'.

Those who correctly identify the culprit will be entered into a prize draw to win a Peugeot 207 ENVY special edition. The competition closes on the 31st March 2011, with the winner announced shortly after.

There are ENVY special editions models available on the Peugeot 107, 207, 308, 3008 and 5008 ranges, each adding alloy wheels and air conditioning plus enhanced comfort features like tinted windows and Bluetooth Connect to an already impressive level of specification. Available in a wide range of colours and with a big choice of engines, there is an ENVY model to suit all desires.

ENVY owners can really rub it in by taking their car through Peugeot's unique Just Add Fuel personal finance package, which wraps up all the major motoring costs - vehicle cost, insurance, warranty, roadside assistance and servicing - into a single monthly payment that is fixed for an inflation busting three years.


Published : 22/02/11 Author : Staff

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