Peugeot has become the first car manufacturer in the UK to offer space travel as a competition prize.
Peugeot has revealed the 3008 Space Odyssey, an event where one winner will be taken to the edge of earth's atmosphere.
To enter the free prize draw, entrants must either visit their local Peugeot dealer and test drive a Peugeot 3008 or spot one of twenty Peugeot 3008s which will be perched atop some of London's best known buildings, via the largest spherical panorama found online, which provides a 360˚ view of the Capital. Captured from the top of Centre point, the system will allow viewers to zoom in with enough definition to spot the vehicles. Clues to the locations will be 'leaked' online using various social media channels.
Morgan Lecoupeur, Director of Marketing Peugeot UK, said: "At Peugeot we are again boldly going where no other car manufacturer has gone before!
"Incredibly it is 50 years since Yuri Gagarin made that historic first trip into space and who would have thought we at Peugeot would be giving someone the opportunity to follow in his footsteps. Whoever wins could become one of just a handful of Britons who have ever ventured there."
To enter the challenge, just search online for "spot3008". Finding one Peugeot 3008 provides a single entry into the draw. Logging five Peugeot 3008s entitles 20 entries and all 20 cars ensures 100 chances to win, likewise, booking a single test drive earns 100 entries into the draw. Maximum entries per person is 200.
The Peugeot 3008 will be making appearances on a tour bus, visiting London, Bristol, Birmingham, Manchester and Glasgow. It will also be visiting a range of locations including shopping centres and local public spaces which will allow visitors to experience the car as well as providing more opportunities to play the spot3008 game.
This is a 10-year+ news article, from our Peugeot archive, which dates back to the year 2000.
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