Peugeot has appointed Gilles Vidal as its new Design Director, effective 4th January 2010. He reports to Jean-Pierre Ploue, Design Director for the PSA Peugeot Citroen Group.
With the appointment of Vidal, widely recognised for creativity in automobile design, Ploue has demonstrated a commitment to strengthening his new organisation established in October 2008 and to pursue the goal of clearly differentiating the two brands. Maintaining a lead in automobile design is one of the main priorities announced by Philippe Varin, Chairman of PSA Peugeot Citroen Group.
Gilles Vidal, 37, is a graduate of the Art Centre College of Design in Vevey, Switzerland. He joined the Group in 1996 and has spent nine years working alongside Jean-Pierre Ploue to revamp the Group's line-up. Since early 2009, he has been in charge of concept cars for Peugeot's styling department. With the Peugeot BB1, which combines the features of a two-wheel and four-wheel vehicle, he broke new ground in the search for electric urban mobility solutions. He has also been actively involved in the creation of Peugeot's new identity, to be unveiled in early January 2010.
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