Peugeot has commissioned four videos, including one with two versions catering specifically for male and female viewers as part of a worldwide interactive campaign for the Peugeot 107.
The Peugeot 107 has a special YouTube channel, which will broadcast personalised videos which allow the user to watch the videos with their name in it, their uploaded picture as well as comments from their Facebook friends. Four universes can be chosen: VIP, SHARE, GLAM or FUN and it will interact with these unusual worlds: a secret party in a club whose door is the Peugeot 107 door, a friend looking for a car ride, a sports challenge starting on a skyscraper rooftop or a romantic video whose story changes according to the user's gender.
"We dealt with topics specifically aim at young people: sports, games, seduction, dance, music, sharing and friendship, the whole integrated and adapted to the social networks: when the user starts a video, they can see their Facebook friends in a YouTube channel and share the link in Twitter. Some sequences are even interactive and two Peugeot 107 cars can even play ping-pong together" states Nael Hamameh, Co-Director of the You to You digital communication agency, who developed the 107 Experience.
The video can be shared by the user on facebook, Twitter or via email. They can also choose to personalise the video for their friend before sending it.
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