High performance manufacturer Noble has secured record orders at the Show, with nearly £2 million of sales in the bag.

The specialist sports car firm, based in Leicestershire, expects to have confirmed orders for 40 cars by the end of the NEC event. By this (Sunday, November 3) morning, 37 customers had signed on the line for one of the M12 GTO range, sales worth £1.8 million alone. And three more sales were expected to have been agreed by the end of Sunday afternoon, the final Show day. “We are delighted, because two years ago when we were here, we sold nine cars,” said Tony Moy, chairman of Noble Moy Automotive Ltd. Noble is making four of the Ford V6 powered cars a week, but aims to raise the production rate to six. Most customers are UK-based, with many already owners of prestigious high performance car marques, but Noble has also sold cars to an American enthusiast and an Italian customer. “We feel we've got the product absolutely right, in terms of build quality, handling and performance,” added Mr Moy. “We're very focused on getting it right from a dealer and a customer perspective, and not getting distracted by things like going racing.” The M12 GTO range spans four cars, including the new M12 GTC convertible and the hard-core GTO-3T track car, which has extra power and a special sequential gearbox, but can still be used on the road.
Published : 05/11/02 Author : Melanie Carter

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