New Micra Wins 2003 European Automotive Design Award At Geneva Motorshow

The new Nissan Micra was honoured with the 2003 European Automotive Design Award from Designers (Europe), a division of Fontignies Consulting.

Dominique Fontignies, Chief Consultant from Designers (Europe) presented the award in the ‘production car’ category to Shiro Nakamura, Senior Vice President and Head of Design at Nissan during a ceremony held at the Geneva Motor Show.

The Designers (Europe) awards, which have been in existence since 1996, are unique in that the selection process involves only automotive and design industry professionals and students. In total, over 600 people from 30 countries took part in the voting.

Dominique Fontignies from Designers (Europe) said: "The new Micra was a popular choice among those people who voted. Nissan has developed a strong individual character for the new Micra. Its exterior design is both fresh and attractive, with many elements that are both elegant and original. Inside, the Micra succeeds in mixing functionality with innovation, and makes good use of original materials and textiles. "

The new Micra, which was designed in Nissan’s Japanese and European design studios, is produced at the company’s award-winning manufacturing plant in Sunderland, UK. Sales of the new model began in January, backed by a high-profile advertising campaign.

The new Micra went on sale in the UK on 15 January (23 January in Europe). So far, more then 40,000 orders have been placed.

Published : 11/03/03 Author : Melanie Carter

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