Chris Garbutt, Creative Director, TBWA/G1 Europe commented: "Lynch and Escoffier used a wide range of machinery and equipment to get the desired effect – from a helicopter, to another car, even a parachute to reflect light from the helicopter to the Micra. All this while fireworks were detonating under the Micra’s wheels. They also shot a lot of elements in different areas which have been blended together in 3D during post production. This commercial is like the new Micra car: a mixing of such different elements."
The way in which David Lynch filmed the car is in a way reminiscent of the way he shot women in Twin Peaks and Mulholland Drive: with mystery, sensuality and with a sense of the bizarre.
Chris Garbutt, bad, mad, uad: "In a shot going down from the top of a building, Lynch introduced a woman character with red hair looking out of a window. It's these details that inspire a similar, cool emotion to Twin Peaks or Mulholland Drive."
So, it’s time to speak Micra…
Spafe (spontaneous + safe)
Simpology (simple + technology)
Smig (small + big)
Aggrendly (aggressive + friendly)
Thractical (thrilling + practical)
Luxurable (luxurious + affordable)
Compacious (compact + spacious)
The new Micra campaign will be launched all over Europe, in up to 30 countries, from January 2003. It will cover all media: TV, outdoors, radio, and internet. It goes on sale from 15 January.
This is a 19-year+ news article, from our Nissan archive, which dates back to the year 2000.
If in doubt check with your local Nissan dealer as car prices and technical data will have changed since 2003.
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