Nissan PIXO
Nissan Pixo (2008)

Against a backdrop of record oil prices, fears of a global recession and demand for ever lower greenhouse gas emissions, buyers are looking for an inexpensive and fuel-efficient car with a low CO2 output. They need look no further. The new Nissan PIXO, a four-seater producing 103 g/km of CO2, will offer genuinely environmentally-conscious motoring at an accessible price.

“Motorists all over Europe are seeking a car with excellent fuel economy and low emissions but they believe they shouldn’t have to pay a premium for that. PIXO delivers on all levels. It’s the car to meet the needs of customers who are increasingly economically and environmentally conscious.”

With oil prices fluctuating in a volatile global market and governments worldwide agreeing to set ever lower targets for emissions from all sources, the arrival of the PIXO underlines Nissan’s commitment to providing affordable, urban transport which is efficient in terms of consumption and emissions. Its arrival on the Nissan range complements the Micra and Note, giving the company a strong, diverse selection of compact, spacious and efficient cars which are well equipped for the reality of modern urban driving. And when it is launched in Europe, the PIXO will wear the newly announced Pure Drive badge, which will help car-buyers to identify the most efficient models in Nissan’s range.

Thanks to exceptional fuel economy and with CO2 emissions that are among the lowest in comparison with its competitors, PIXO makes a strong case for itself.

And when the price position is taken into account, this combination becomes very compelling. It will compete head-to-head with popular small city-cars but at a price that will bring eco-friendly motoring to an even wider audience given its accessible price.

PIXO is a five-door, four-seater with a roomy interior and generous luggage space thanks to its efficient design and packaging.

It wants for little in terms of standard equipment, also. There are two versions of PIXO available: Visia and Acenta. Power steering, anti-lock brakes and dual front airbags are standard on every model while keyless entry, power front windows, split folding rear seats, side airbags and front fog lamps are standard on Acenta.

Options include manual air conditioning, electronic stability control and curtain airbags, while a four-speed automatic transmission is also available. And with the Nissan badge on its nose, PIXO benefits from the company’s strong brand image, which is backed by a comprehensive three-year warranty.

But alongside these big car features, PIXO enjoys small car attributes. Thanks to its lively three cylinder 1.0-litre engine and lightweight construction, it produces just 103 g/km CO2 and delivers fuel economy of 4.6 l/100km (61.4 mpg) on the combined cycle. These figures will position PIXO among the most affordable eco-cars in the small city car category.

“There can be little doubt that our attitudes to the car are changing. Thanks to the spiralling cost of fuel we want better economy and we want to reduce our personal impact on the environment as much as possible. But at the same we are unwilling to sacrifice space, comfort and safety or forgo the trust we have in a brand such as Nissan,” says Pierre Loing, Nissan’s European Vice President of Product Planning.

“With PIXO, there need be no sacrifices. It has many of the attributes of a larger car but with low emissions and excellent economy all at an extremely competitive price.”

Published : 02/10/08 Author : Melanie Carter

Nissan Pixo News

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