Fat Face, the UK’s leading active clothing company, has chosen several Nissans to support them at sporting events throughout the year. Two Pathfinders, a couple of X-TRAILs and a Patrol will be used at 71 different locations starting with the Henley Regatta on 1 July.
Will Blair, Fat Face marketing manager, explains why the company chose Nissan as its show partner: "We believe that ‘life is out there’ and how better to get there than in a Nissan 4x4. Our events and marketing teams are out and about all over the country attending loads of lifestyle and sporting events and opening new stores. The fully branded vehicles work as an excellent platform for the marketing campaigns and the power and size of the Patrol and the new Pathfinder mean that towing the events trailer around becomes a pleasure.
"Once on site the events vehicles get used for local campaigns, staff movements and getting Fat Face Team Riders and film crews into the heart of the action wherever it might be … on the beach, up a mountain, to the ocean or across the land. With the Nissan’s massive load capacity, it means that loading all the equipment from wakeboards to mountain bikes is easy. "
The Pathfinder is an intelligent mix of a powerful, capable 4x4 and a versatile seven seater. It has Nissan’s acclaimed ALL-MODE electronic four-wheel drive system and traction control to get its passengers to the beach on time. And for Fat Face, the Pathfinder’s unmistakable, tall and broad-shouldered styling will ensure the company gets noticed at every show.
The highly acclaimed X-TRAIL which has won the Auto Express best recreational 4x4 award every year it has entered is an advanced sports utility vehicle that’s equally at home on or off-road.
And finally, the iconic Patrol. Throughout Nissan’s 52 year history of producing 4x4s, there’s always been a Patrol. Built to tackle the toughest terrain on the planet, it has secured numerous victories in rallies and is the vehicle of choice for emergency services, peace-keeping forces … and now Fat Face. Though it’s unlikely it’ll be dealing with any riots at Henley.
On the road prices start at £16,145 for a 2.0 16v X-TRAIL, £24,000 for a 2.5 dCi Pathfinder and £25,350 for an S-grade 3.0 Di Patrol.
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