Even though January’s UK new car market was down by 9% overall, Mitsubishi continued their record breaking sales performance of last year with 1,343 passenger car sales to finish the month up by 5%.

Combining passenger cars and L200 Pick Ups sales, Mitsubishi sold a total of 2,291 vehicles in January - 20% more than January last year which itself was a record to any year.

The Mitsubishi Carisma, Shogun Pinin, Shogun Sport, Shogun and L200 models all sold more in January 2003 than they did in the same month last year

The UK’s number one selling pick up for the last two years, the Mitsubishi L200 increased sales again by 46% to hold a 45% share of the pick up market with 882 sales, virtually as many as Ford, Nissan and Toyota products put together.

In the SUV 1 sector for large 4x4’s, only the new Shogun with 330 sales and the Range Rover with 420 registrations increased sales over January last year.

Commenting on this continued growth, Mitsubishi’s UK Sales and Marketing Director Lance Bradley said, "the buying pattern of 2002 is continuing into the new year and we are seeing customers attracted to our products because of their very competitive prices, added value specification supported by attractive purchase finance options and of course free servicing on most models. By increasing the service intervals to 9,000 miles on 2.5 litre diesel powered Shogun Sport and L200 models we expect customer interest to increase further in these sectors".

Published : 14/02/03 Author : Melanie Carter

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