Grandis + i + Lancer Evolution VIII + Lancer Station Wagon
Less than two years after the start of its Turnaround in Europe, Mitsubishi Motors will continue to proceed with its product renewal offensive, during the 2003 Frankfurt Auto Show.
Building up on its new and edgy positioning, the Three-Diamond brand will demonstrate its intentions at the two ends of the spectrum:
- In the upper segment, Grandis will be unveiled to the European
public. Built off an all-new specific platform, this full size
MPV will be launched in Europe during the first half of 2004,
bringing very sharp design, fine dynamics and clever flexibility
to the market. A cool MPV, it will show that MPVs do not need
to be square and dull. A car of choice, instead of a purely rational
item on a shopping list.
- Looking longer term into the A-segment, Mitsubishi Motors Corporation
will unveil i, a concept that boasts a compact body without compromising
on interior space. Particular emphasis has been placed on assuring
The lightweight body combines with a powertrain that uses a newly
developed 1.0-liter MIVEC engine mated to a continuously variable
transmission for outstanding fuel economy. The addition of an
"idling stop" function that cuts the engine during idling
adds to the performance in terms of fuel economy.
Dynamic lines accentuate the exterior to give i a nimble appearance
in proportions made possible by the car’s midship platform.
On the inside, an assortment of elegant materials creates a high-tech
yet unimposing interior, reflecting a high sense of Japanese style.
In addition to these – respectively – European and World premieres, Mitsubishi Motors will introduce two members of the C-segment Lancer family:
- Lancer Station Wagon: a stylish compact sporty wagon offering
high quality, a very balanced handling, high level of equipment
and good value for money. All traits highlighted in the purposeful
2.0 liter Sport version with its lowered suspension, 16"
wheels, MOMO steering wheel and specific seats.
- Lancer Evolution VIII: Mitsubishi Motors hero model, available
during the first quarter of 2004 in the Mitsubishi Motors dealer
network. It will be the first Lancer Evolution sold fully homologated
and with a Manufacturer’s warranty in Europe. A mature and
very competent modern classic, Lancer Evolution VIII will take
the driving experience to new levels.
Published : 24/07/03 Author : Melanie Carter
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