Mitsubishi Service Plan Drives Customer Satisfaction to an all-time high

The Mitsubishi Service Plan was launched in July 2007 with a confident expectation that it would act as a catalyst to drive customer satisfaction and keep whole life costs low.

Six months on, and it now appears these expectations will not only be met, but exceeded. New Mitsubishi Dealer Image Analysis shows that customer satisfaction within the Dealer Network is at an all-time high on both the sales and service sides of the business.

Customers have responded with an unprecedented level of take-up, with all the benefits and reassurance of having their servicing done by an official Mitsubishi dealer, along with the potential to have no servicing bills to pay until their car reaches 50,000 miles.

MSP is available to all buyers of new Mitsubishi vehicles – retail and fleet – and is proving to be a remarkable success, with over 98% of all eligible new cars sold taking up the option.

The MSP is a specially priced service package which covers the first three services. This equates to 3 years / 37,500 miles (whichever comes first) for current models, as follows:

• 3-years / 37,500 miles – New L200, New Shogun, New Outlander, Grandis, Lancer, New Lancer and Colt
• 3-years / 18,000 miles – ‘i’ city car

As the Mitsubishi Service Plan is associated with the car, rather than the customer, it can be transferred to subsequent owners when the vehicle is sold, thus also improving the resale value of the vehicle.

Managing Director, Jim Tyrrell, praised the dealer network saying, “Our dealers know, and are part of, their community. When local connections, and a passion for their business are aligned with excellent products like MSP, we believe the customer reaps the rewards.”