Mitsubishi is defying the national trend, announcing that Quarter One sales are up by more than 7 per cent compared to the same period in 2010, whilst the total UK vehicle market has seen a 13 per cent decline.
The pick-up market has also seen a 64 per cent increase compared to 2010, contributing to Mitsubishi's 2011 success. The Mitsubishi L200 held on to top position in the retail sector with a 27.6 per cent market share, 8.6 per cent ahead of the Nissan Navara and 14.8 per cent ahead of the Toyota Hilux.
Other vehicles in Mitsubishi's range including the Shogun; Outlander crossover; and new ASX compact crossover also out-sold expectations, all contributing towards a strong start to 2011.
Mitsubishi Motors in the UK's Managing Director, Lance Bradley states: "Whilst our sales have increased, we have been careful to ensure this has not been at the expense of dealer profitability. Our latest figures from both 2010 and Quarter One 2011 show that dealer profitability is at its highest level in the history of the company. To increase profitability as well as sales volume is a great success, which I am sure is part of the reason why we are getting more and more dealers apply for the UK franchise."
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