The model line-up and pricing for the stunning new L200 pick-up have been announced by Mitsubishi Motors UK. In showrooms from the end of February, many prices have been reduced from the outgoing range with prices now starting at £12,249 CVOTR for the 4Work 4WD single cab rising to £19,999 CVOTR for the new range-topping double cab Elegance.
Keen pricing, generous specification, technical advancements and stunning styling make this new model an extraordinary proposition. The addition of a new more powerful engine, improved chassis and suspension plus the option of automatic transmission, super select 4WD and stability and traction control, makes this a pick-up range whose attraction will lie as much in its dynamic capabilities as its undeniable good looks.
“Mitsubishi Motors has been instrumental in the massive growth of the UK pick-up market - a segment which has grown 347% in six years from 7,553 units to 33,742 at the end of 2004. During this time the L200 has become the undisputed king of the pick-ups with the outgoing model still commanding a massive 48% of the retail market, and we have absolutely no intention of relinquishing our crown” commented Jim Tyrrell, Managing Director of Mitsubishi Motors UK.
Tyrrell went on to explain, “Dealers have already taken a considerable number of L200 orders including cash deposits, so if the reaction so far ahead of the launch is anything to go by, we have a very successful new model on our hands.”
With exterior styling based on Mitsubishi’s 10 times Dakar conquering Pajero Evolution, the L200 is the only UK pick-up to offer SUV-like manoeuvrability with a 5.9 metre turning radius and the only one to have stability and traction control and super select 4WD as standard on all high series models (i.e. 80% of total L200 sales). The newly designed double cab also boasts class-leading rear legroom making it number one in the segment for passenger comfort.
UK L200 Pick-Up Range12 L200 derivatives will be available ranging from the practical single cab workhorse to the more luxurious Warrior and Animal double cabs. The newest member of the line-up, the L200 Elegance, combines a more subtle exterior with an equipment-packed interior and has been designed to appeal to the traditional SUV driver who wants the practicalities of a pick-up with the comfort, drivability and image of a more mainstream 4x4.
As with the current range, the L200 Warrior is expected to remain the best seller with its bold on-road image and high level of standard specification including 17” alloys, climate control, CD with MP3, alarm, keyless entry, central locking, power windows, power rear cab window, stability and traction control, super select 4WD, plus Warrior branded mats, door entry guards and exterior accessories.
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