2004 saw Mitsubishi Motors increase its car sales to the UK fleet sector by 63%, the company continuing to extend its share of this much sought after market.
Mitsubishi’s strategy has been to focus on the sale of vehicles to niche markets, an area where it has become more and more prominent, especially in the blue and amber light sectors.
Andy Wertheim, Manager of Fleet and Used car Sales for Mitsubishi Motors UK, has been delighted with the recent growth in fleet sales:
"Our 2004 figures showed a marked increase on those of 2003, a performance which represented 187.6% of our fleet sales objective. Figures indicate that last year Mitsubishi’s expansion in its target UK fleet market sectors was proportionally more than that of any other manufacturer."
Significant gains were made in sales to leasing companies, most notably with the highly acclaimed Shogun, Shogun Sport and L200 pick-up models. Overall fleet sales figures for Mitsubishi’s 4x4 range rose by over 120% from 2,180units in 2003 to over 4,800 in 2004.
Mitsubishi Motors UK is proud to report that 2004 also saw a development in its specialist corporate business, a claim which is endorsed by the number of Mitsubishi vehicles now seen performing a variety of roles around the UK. The list of high-profile customers includes: the Highways Agency, 26 Police Forces, the Environment Agency, various Water Authorities, the MOD, the Forestry Commission, the RNLI and BAA - to name but a few.
"We have experienced increased sales in both the leasing and corporate markets and see these as areas we can continue to develop in 2005, not only with sales to existing customers, but to new clients as well", said Wertheim.
"In addition, we anticipate growth in the specialist markets during 2005. This will be aided by offering companies a comprehensive ‘one-stop-shop’ using our bespoke in-house facility, which is capable of fitting specialist equipment and performing vehicle conversions. We aim to develop this side of the business to provide our fleet customers with a complete service - whatever their requirements."
Mitsubishi Motors UK is targeting a conservative 30% rise in its fleet business in 2005, a move which will see it increase its current volume in the market from 5,722 to over 7,400 units.
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