Mitsubishi's Devonshire Motors Franchise Wins Aftermarket Innovation Award

Devonshire Motors, the Mitsubishi Motors franchise based in Barnstaple has won the Aftermarket Innovation award at the 2011 Motor Trader Awards ceremony held at the Grosvenor House Hotel in London.

F1 presenter Jake Humphrey hosted the event which celebrated its 21st anniversary.

The Aftermarket Innovation award recognises the best innovations in customer car, marketing and business management to generate sales growth and profitability. Judges were looking for new aftermarket programmes which were taken up by the consumer, to boost revenue streams and show clear signs of innovative thinking.

Lance Bradley, Mitsubishi Motors in the UK's Managing Director said: "Many of our dealers are smaller owner operators. Devonshire Motors is one of those who bring to the franchise an ability to adapt and innovate. In this case, they have done so whilst also giving their customers the best possible care under our Excellent Service programme."

Nathan Tomlinson, After-sales Director of Devonshire Motors said: "We are extremely proud to win this award. For us it doesn't get any bigger than the Motor Trader Awards and to hear our name announced as a winner in front of around 2000 people really was a special moment. We are a forward thinking organisation and our customers' needs are always a priority - we treat our customers as we would expect to be treated ourselves."