Mitsubishi will join IMIE and the METRO newspaper to launch the EcoVelocity motor show, taking place at Battersea Power Station in London between 8th and 11th September 2011.
EcoVelocity will host vehicles which provide no-compromise, low and ultra low emissions, aiming to provide prospective buyers with an insight into the new technologies.
Mitsubishi will showcase its Intelligent Motion range, which will include the first pure-electric vehicle to the UK market, the Mitsubishi i-MiEV.
Based on the Mitsubishi i-car, the i-MiEV will be available for visitors to test drive on a specially constructed circuit at EcoVelocity.
Also at the event will be the Mitsubishi Colt supermini, ASX compact crossover and the medium sized crossover, the Mitsubishi Outlander.
Lance Bradley, Mitsubishi Motors in the UK's Managing Director said: "We're delighted to be taking part in the EcoVelocity event and have been working with organisers and partners to ensure that we highlight the practicality and importance of more efficient, cost-effective, lower carbon vehicles."
Event founder and organiser Giles Brown commented: "In the absence of the British Motor Show in 2011, EcoVelocity will be the most important and definitely not to be missed motoring event of the year, showcasing the best real-world cars for real-world motorists at a single location… It is going to be of great interest to motorists learning what the industry has to offer them right now and in the future."
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