BMW MINI And Whizz Kidz
MINI Partnership With Whizz-Kidz To Help Transform The Lives Of Disabled Children

National charity Whizz-Kidz has forged an exciting new partnership with MINI UK that will raise funds and develop the profile of the charity across a new sector over an initial two-year period.

The partnership will involve MINI dealership staff, employees at the MINI factory in Oxford and staff at MINI HQ in Bracknell, Berkshire. The relationship kicked off on 29 September when Whizz-Kidz took part in MINI’s Family Fun Day at Plant Oxford when 18,000 people visited the plant. MINI staff had the chance to meet some of the ‘kidz’ at the Birmingham Motor Show when MINI organised a visit to the stunt-driving show earlier this week.

Whizz-Kidz is being introduced to the dealer network over the next month and MINI staff are gearing up for next year’s London Marathon. Future plans also include a MINI Adventure challenge overseas.

Zoe Woods, head of corporate fundraising at Whizz-Kidz said: "We are thrilled to have MINI on board. The increased awareness resulting from a partnership with a high-profile and fun brand such as MINI, together with the funds raised by MINI employees and MINI dealership staff, will enable us to transform the lives of many more disabled children and young people across the UK."

Trevor Houghton-Berry, general manager for MINI added: "We’re really looking forward to working with Whizz-Kidz. There is a very strong synergy between both brands. A MINI can be customised to suit an individual’s specific requirements and Whizz-Kidz provides mobility equipment customised to meet a disabled child or young person’s individual needs. Ultimately, the essence of both Whizz-Kidz and MINI is about having fun and living life to the full."

Published : 03/11/02 Author : Melanie Carter


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