In the company of an exclusive line-up of guests and a host of friends, MINI celebrated the global premiere of the new MINI Rocketman Concept against the backdrop of Milan Fashion Week. With more than 300 guests of honour from the international fashion and design world attending, MINI held its celebratory event at the Istituto Europeo di Design, one of Europe's most prestigious design schools with a focus on automotive and product design.
The debut of the MINI Rocketman Concept was stage-managed by London-based film artist, photographer and director Marcus Tomlinson. Model and actress Lily Cole was in Milan at the time and appeared in Tomlinson's art film, which was shown at the event.
The MINI Rocketman Concept was jointly presented by Adrian van Hooydonk, Senior Vice President BMW Group Design, and the new Head of MINI Design, Anders Warming.
Among the guests were fashion designers Massimo Piombo, Giorgiana Zappieri from the Normaluisa brand, gallerist Nicolo Cardi of Cardi Black Box, actor Beppe Fiorello, designer Barnaba Fornasetti, owner of historical design brand Fornasetti, along with other international celebrities including model and presenter Natalie Kriz.
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