MINI Cooper S

MINI reached a major milestone this month by registering its 100,000th car in the UK over a year earlier than planned. Trevor Houghton-Berry, General Manager of MINI UK said: "When we launched MINI in 2001 we knew we had a winner, but it’s a tremendous achievement to be celebrating our 100,000th MINI registration in the UK within two and a half years of launch. MINI really has exceeded our expectations in so many ways.

"Originally we anticipated sales in the region of 25,000 MINIs a year in the UK based on Plant Oxford’s ability to build 100,000 cars per year. However, huge worldwide demand for the car, backed by flexible working practices and continuous production improvements at Plant Oxford saw production reach 176,000 MINIs last year. I’m pleased to say that a substantial number of these additional cars found homes in the UK."

The 100,000th registration is a silver MINI Cooper S. The owner, Mr Roy Dobb of Little Odell, Bedfordshire, took delivery of the vehicle from his local dealership, Elms of Bedford. To commemorate the car’s status, a special plaque will be fixed to the engine cover, detailing its provenance and the date it was registered.

MINI has registered over 375,000 cars worldwide, in 73 different countries since its launch. Later this year, Plant Oxford, home of MINI, will see the 500,000th MINI roll off the production line. The UK continues to be the world’s largest MINI market having sold a total of 40,510 MINIs in 2003.

Published : 20/04/04 Author : Melanie Carter

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