MINI One D: D-Day Has Arrived The MINI One D is the fourth model to make it into the MINI family joining the cheeky MINI One, the smile-a-mile MINI Cooper and the awesome MINI Cooper S. The MINI One D adds a new dimension to the current MINI line up. Staying true to the qualities that define MINI, go-kart handling, impeccable driving dynamics, big premium car build quality, head turning design and bags of personality - The six-speed MINI One D adds a torquey drive and impressive fuel economy figures.

As with the MINI One, MINI Cooper and MINI Cooper S, all types of people will own the MINI One D, young and old, male or female, singles or those with kids - There is no such person as a typical MINI owner. However, for those customers whose head says diesel yet heart screams MINI, the perfect dilemma buster has just hit the tarmac.

A unique point of interest about the MINI One D is that it is the first car in history of the brand to use a diesel engine.

So, Why Diesel and Why Now?

In the UK, sales of diesel-powered vehicles are set to increase significantly over the next year. Christopher Macgowan, Chief Executive of The Society of Motor Manufacturers and Traders (SMMT) commented that "Diesel sales have increased for 30 consecutive months since September 2000;" and that, "They are expected to account for one third of all new cars in 2003."

Combine this forecast with a strong track record of growth in the supermini segment and the MINI One D looks set to be the most wanted small diesel engined car in the UK.

Following 12.4 per cent growth in 2001, sales in the supermini segment rose 7.4 per cent in 2002 from 773,995 to 831,264. Nearly one third of all new cars registered last year was a supermini. Sales of diesel models were up 38 per cent in 2002 to 602,623 units making the market share of diesel models 23.5 per cent, the highest ever. (Source: SMMT)

continues... | Part Two

Published : 01/06/03 Author : Melanie Carter


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