MINI sales in Manchester, Nottingham and Newcastle have increased by over 10 per cent in the past year and record sales have been registered across the country in 2004. MINI UK has beaten its targets once again and surpassed the 2003 full-year sales figure by eight per cent, totalling 43,660 new MINI owners in 2004. Nearly 16 per cent of those registrations are MINI Convertibles, despite only being on sale since July.
As MINI enters its fifth year, Trevor Houghton-Berry, MINI’s inaugural and successful General Manager has decided to leave for new adventures. Houghton-Berry became MINI’s UK manager in 2000 and was responsible for leading the team of staff and dealers on the path to success. Notable milestones included 50,000 people visiting dealerships on the launch weekend of MINI One and Cooper, and the introduction of the MINI Convertible earlier this year. In April 2004, the 100,000th UK MINI registration was achieved, a year earlier than expected, and the UK still remains the biggest selling market globally.
Houghton-Berry’s successor is Andy Hearn. Hearn has considerable experience within BMW Group across sales, aftersales and marketing departments. This has included a close cooperation with the MINI sales and marketing department throughout its first few years. The change is effective from 1 January 2005.
Andy Hearn, General Manager for MINI UK, said: "In my last role of National Sales Manager, I was responsible for MINI sales as well as BMW so I’ve enjoyed seeing the MINI success story since the decision to develop the car and its UK sales network. I’m very excited about taking MINI on to its next big adventure in the UK."
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