As an official partner of Team GB and Paralympics GB, MINI will tour the nation to create a national roar, which will be delivered to UK athletes, offering inspiration and encouragement, ahead of the Games in 2012.
The messages will be compiled into one digitally tuned roar, which will be loaded onto MP3 palters for Team GB and Paralympics GB to listen to ahead of the event. The MP3 playlist will include individual messages of support from the public.
The MINI Great British Roar will be travelling the streets, recording message of support with three new MINI London 2012 Edition models, on sale in 2012. One model will be transformed into a mobile video recording booth.
Inside the MINI Roar unit, the public will be able to view a video from two times Olympic gold medallist Daley Thompson, who will provide hints and tips on being a roaring success at crowd support.
A Facebook application has also been created to allow the public to get involved by creating a phone call to collect their Roars and support messages.
All supporter Roars will appear in a virtual stadium with a sound or video file of the message.
Jochen Goller, Director of MINI UK comments: "We're passionate about our partnership with Team GB and Paralympics GB and want to make sure they get every support they need to do their absolute best. As Team GB's biggest fan, MINI is here to make sure the team get off to the best possible start."
The MINI Great British Roar will visit cities throughout the UK, including Bristol, Cardiff, Bournemouth, Nottingham, Sheffield, Manchester and Glasgow, beginning in London at Ely Court on the 23rd September 2011.
Ellie Simmonds, Paralympics GB hopeful comments: "There's no better feeling to propel you to do your best, than when the crowd is shouting and screaming support as you start your medal journey. Listening to the public roars of support, recorded by MINI, is a brilliant way to keep up morale and help us remember the nation is completely behind us."MINI Great British Roar Locations
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