1 7 July marks MINI's first birthday. The most desirable small car around has enjoyed a whirlwind first 12 months with critical and sales successes exceeding all expectations. Both MINI One and MINI Cooper enjoyed a warm welcome from day one with Auto Express awarding MINI its coveted Car of the Year title in the 2001 New Car Honours Awards just ten days after it went on sale. The trend continued through the year with MINI also picking up Driven's Car of the Series and numerous 'Best Car' awards in newspapers and magazines.
2 Two of MINI's wheels are sufficient for the UK's top stunt driver Russ Swift who has perfected the art of driving a MINI on just the driver's side wheels.
3 MINI Cooper S became the third member of the MINI family when it went on sale on 8 June 2002. Public and critics alike are raving about the car. All of 2002's allocation has been sold and the S has already won its first award - Best Sporting Car at the recent Auto Express New Car Honours 2002.
4 The MINI range is due to grow further when the diesel version hits our streets next year. The 1.4-litre diesel engine will be sourced from Toyota Motor Corporation and modified for performance and physical fit into MINI's engine bay. Production will be between 10 - 20,000 cars per year.
7 There are 148 MINI dealerships in the UK. All are associated with existing BMW franchises, 7 of which are bespoke MINI dealerships.
12 A 50ft Christmas tree made of 12 life-size fibreglass MINIs was floated on the Thames for two weeks last Christmas.
13 As part of MINI's guerrilla-marketing activities, 13 life size MINIs were seen driving up landmark buildings across UK cities last year.
25 The John Cooper Challenge has tempted 25 MINI Cooper owners to compete in their own cars through a season of hill climbs, sprints and races. The flagship meeting takes place at Silverstone on 28 July.
50 By the end of 2002 MINI will be available in 50 markets worldwide. The biggest markets are expected to be the UK, the US, Japan and Europe, but MINI lovers in Guadeloupe and Bahrain will also be able to buy a Cooper. MINI-mania swept the US with dealers selling all 20,000 of their allocation for 2002 before the car officially went on sale.
81 The oldest known MINI owner is an 81 year old lady in Japan who traded her classic MINI for a new red MINI Cooper.
98 The MINI tlc service package has enjoyed a take up of over 98% with new MINI customers. The ground-breaking offer provides full service cover for up to five years/50,000 miles for £85 plus VAT.
350 MINI Customers have been keen to personalise their cars with new roof decals including St George and Union Jack flags. 350 MINI Coopers are currently sporting the British flag and a new range of designs is in the pipeline.
500 Plant Oxford, the only home of the new MINI and the birthplace of the original Morris MINI Minor in 1959 is now producing 500 cars per day with around 4,500 workers employed by the factory. As a result of such high international demand for MINI, further recent investment of £50 million will help to increase production at the plant.
2,500 The 'It's a MINI Adventure' roadshow covered 2,500 miles during September with 822 people getting behind the wheel of a MINI, producing the 'World's Most Driven Car' according to the Guinness World Records. The MINI advertisement 'Film' was certified by the British Board of Film Classification and subsequently also granted a Guinness World Record as the 'Shortest Feature Film'.
9,900 The retail cost of a MINI One is £9,900. Getting your MINI on the road adds a further £400 for road tax, delivery, registration fee and plates.
21,950 Is how much one new MINI Cooper S owner in North Yorkshire has paid for her car.
22,822 Not to be outdone, a MINI Cooper owner from Rochdale has ordered a car totalling £22,822.20.
27,757 As MINI celebrates its first birthday, total registrations to date reach an impressive 27,757 in the UK.
50,000 On MINI's launch weekend last July, over 50,000 people visited the dealerships.
325,000 Sales of MINI merchandise for the first half of 2002 totalled £325,000 with an extended range of fleeces, t-shirts, toys and gadgets.

Published : 03/07/02 Author : Melanie Carter


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