MINI Cherished

Auto Express magazine awarded the MINI Cherished programme ‘Used Car Scheme 2006’ at its annual Used Car Honours Awards in London. In the first three months of the year sales of MINI Cherished have risen by 21 per cent while in March alone an all-time record of 2,060 new owners bought a Cherished MINI.

To win the award MINI Cherished beat all the other manufacturer-backed schemes. Judges examined which scheme offered customers the best value for money, protection and user friendliness.

Mike Brewer, awards compére and contributor to Auto Express, said: “Our judges were swayed by a brand that goes one step further than the others. It provides peace of mind when you actually buy the car and, thanks to its market-leading inclusive servicing packages, can continue to provide tender loving care into the future.”

The MINI Cherished scheme was set up in 2001 and has sold over 56,000 cars in the past five years. Every Cherished MINI is scrutinised by MINI technicians and comes with 12 months’ unlimited mileage warranty, full service history, independent mileage and history check and 12 months’ membership to the 24-hour, MINI Emergency service in the UK and continental Europe.

In addition, with 96 per cent of new MINI buyers purchasing the five years / 50,000 miles MINI tlc service package for the bargain price of £150, it’s likely that a Cherished buyer will benefit from this as the pack is transferable to second and third owners. Plus, MINI tlc XL is available when the initial tlc pack comes to an end and offers a further three years / 30,000 miles fixed-price servicing for £300.

Andy Hearn, MINI UK General Manager, said: “The award-winning MINI Cherished scheme offers assurance to customers that they’re buying a MINI in the best possible condition for their driving adventures. MINI’s excellent residual values mean owners also have the added confidence of making a good financial decision. Five years after the car first went on sale and a typical three-year old MINI Cooper still holds a value of 71 per cent* on the forecourt.”


Published : 13/04/06 Author : Melanie Carter

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