MINI Cherished sales were up 21 per cent in 2005 to a record 19,729 cars. The Cherished programme (MINI’s approved used car scheme) ensures customers buy their MINI in tip-top condition and includes 12 months’ MOT, warranty and Europe-wide MINI Emergency Service. Interested individuals are able to search on a national basis on the website: www.minicherished.co.uk
As 96 per cent of new MINI buyers choose the tlc service pack, Cherished purchasers are likely to be able to continue the benefits. The £150 MINI tlc service pack is bought when the car is first registered and lasts for five years or 50,000 miles. It is later transferable to second and subsequent owners and has contributed to the continuing high residual values of MINIs. Glass’s Guide currently books a one-year/10k mileage MINI One with a Salt Pack with a retail residual value of 95 per cent. Many other small cars are below 60 per cent.
Andy Hearn, General Manager MINI UK, said: "The success of the Cherished scheme really is the icing on the cake for MINI. Since the car’s launch in 2001 the interest in MINI has truly been phenomenal, but that interest would be lost if the rational reasons didn’t stack up. MINI Cherished means that any used MINI bought from our dedicated MINI dealerships rewards the buyer with a car of new-car standard."
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