At the North American Auto Show Detroit, Mercedes Benz is adding to its reputation as a pioneer and design trendsetter among premium carmakers with the presentation of its Concept Ocean Drive four-door convertible. This study is a one-off creation by Mercedes Benz which revives the tradition of large luxury convertibles. Not having to work to a design brief or production specifications left the designers free to get on with the job of developing the world's most comfortable and elegant convertible.
The Concept Ocean Drive is an awe inspiring jewel on wheels. As a four-door convertible, it belongs in a luxury genre that has almost disappeared from our roads. Like the luxury convertibles of years gone by, this showpiece from Stuttgart features the maximum in elegance, lifestyle sophistication and exclusiveness. To put it another way, it represents automobile culture at its most attractive and desirable.
The one-off special has an all-new body with an almost classic flavour and with clearly defined lines and vibrant two-tone paintwork which are exceptionally charismatic. Although on one level the Concept Ocean Drive displays the restraint of an elite and aristocratic automobile, it is also an open invitation to go on a "top-less" cruise along the world's finest ocean promenades. Luxurious, exotic materials have been crafted with consummate skill to create a showpiece of unparalleled perfection.Mercedes Benz design studies - A stylistic journey into the future
The Concept Ocean Drive isn't just designed to inspire dreams and fantasies; it also serves a very practical purpose - because design studies are always a good opportunity for designers to play around with less familiar themes, to see things from new angles and to explore new ideas. Not just a pure design exercise, they are also a way of stimulating a closer dialogue with customers and of trying out new ideas on the general public. This helps the designers get a feel for future styling trends and to develop and implement new design idioms.
The unique luxury convertible design study from Stuttgart turns a "dream car" vision into reality. At the same time it is also an affirmation of the design excellence and values of the Mercedes Benz brand, including the brand's traditional basic principles like excellent build and quality, comfort, effortless superiority, value retention and safety. These values have now been joined by three further key messages: passion, fascination and innovation. The Mercedes Benz design philosophy both perpetuate proven styling themes associated with the brand and at the same time combines them with new and surprising ideas and forms.Styling conveys effortless superiority and elegance
Apart from the four doors, the outward distinguishing marks of the concept car include a very large and upright radiator grille, LED headlamps and taillights, two-tone paintwork and a striking interplay between taut lines and large, restful surfaces. This lends the one-off special an air of effortless superiority, power, elegance and forward-flowing energy.
The long side-window opening which, typically of a convertible, is not interrupted by a B-pillar or window frames, ensures seamless continuity between the exterior and the interior, even when the top is up. Extensive use of high-value materials - such as finest-quality leather, 3D-effect materials and large bird's eye maple trim panels (in the interior and even on the soft-top compartment cover) - and many other thoughtfully designed interior details, highlight the luxurious, unique character of this design study.Top-level engineering
The design study is based on the twelve-cylinder Mercedes Benz S 600, on account of this model's long wheelbase. The technical highlights include:
Needless to say, the on-board equipment also includes top-level Mercedes Benz innovations, some of which are unique worldwide - including Brake Assist PLUS, the innovative PRE-SAFE brake system (in combination with radar-based DIS-TRONIC PLUS) and the PRE-SAFE anticipatory occupant protection system.
This is a 15-year+ news article, from our Mercedes Benz archive, which dates back to the year 2000.
If in doubt check with your local Mercedes Benz dealer as car prices and technical data will have changed since 2006.
Although our car news is published in good faith, we cannot guarantee it to be error free or complete or up-to-date.
Mercedes Benz Images may not be UK specification cars. Colours and exterior and/or interior elements may differ from actual models.
The car news and images remain the copyright of the rights holder and may not be used without their consent.