Maybach 62
Specific individual solutions for the most diverse customer demands

Even back when it was launched on the market two years ago, Maybach was already offering its customers more than two million equipment choices for its Type 62 and Type 57 limousines. Now the high-end luxury brand has once again extended its range of optional equipment ex-works. The new features include customised business packages and vehicles configured especially for use by luxury hotels. "We are consistently moving ahead with our successful individualisation strategy and can now fulfil even the most unusual customer requests," says Leon Hustinx, Director of Sales and Marketing at Maybach. "This means that now more than ever, every Maybach is completely unique."

This strategy has as its basis the special demands and wishes of top-of-the-line international customers, who are now being offered even more possibilities for vehicle individualisation and personal freedom of design. The brand thus has a two-pronged strategy: the first area of focus is the continual extension of the official optional equipment programme ex-works. At the same time, Maybach engineers will now fulfil even more specialised individual requests. This successful concept of continual individualisation will be further consistently pursued in the future.

Customer wishes come true: individual specialised solutions

Maybach has developed and produced an exemplary variant of the Type 57 limousine that meets the special demands of top-of-the-line international hotels. This concept, which can also be employed with the Type 62 model, involves numerous details and technical solutions tailored to the daily demands of the hotel industry and the use of vehicles by a frequently changing clientele. New, easily accessible multi-storage compartments in the rear of the vehicle can be used to hold hot towels for arriving guests, for example. The car phone located in the rear centre console is integrated via a conventional telephone cord, and the backs of the front seats are equipped with practical fold-out tables where video monitors would otherwise be installed. The interior is dominated by typical finished and high-quality Maybach materials, which among other things distinguish themselves through their high level of durability. Particular attention was also paid to the boot and its specific uses: for example, a special Maybach covering ensures that valuable items of luggage are secured and protected.

continues... | Part Two

Published : 05/01/05 Author : Melanie Carter

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