The newly created role at Mercedes Benz, Head of Fleet, has been filled by Nick Andrews, with the aim to build upon the growth achieved by the manufacturer.
In his new role, Mr Andrews will focus on building upon the current market share of 4%, which is the best performance Mercedes Benz UK has seen. Three core areas have been specified for growth: Commercial Accounts, Small Business and Contract Hire and Leasing.
Commenting about his role, Mr Andrews said, "This is certainly an exciting time at Mercedes Benz; the focus on restructuring this part of the business has led to some impressive results with the best ever market share achieved in 2010, which has continued and indeed risen this year.
"I will be maximising the opportunities that our current and new model line up presents, and ensuring that our entire network maintains high levels of standards, working together to achieve our longer-term goals of extending our 4% market share."
Mr Andrews will be reporting to Sales Director at Mercedes Benz UK, Mike Whittington, who said: "We are delighted to be welcoming someone with Nick's experience to the team at such a pivotal point in time.
"By appointing Nick to this new role, I am confident that his personal drive and fleet expertise will ensure we continue to exceed our objectives and build upon our success over the past 12 months."
Mr Andrews has spent the past seven years at Volkswagen Group, with his most recent role as Head of Fleet and Business Sales for SEAT UK, and before that, he spent seven years at Nissan, where his roles included National Sales Manager for the LCV division.
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