The Mercedes Benz Concept A-Class will be on view for the first time in the UK as part of a new, interactive display.
Over the next month, the Mercedes Benz Concept A-Class will be shown across shopping centres in four major UK cities.
In each location, the car will initially be hidden from view in a mirrored box surrounded by interactive LED lights which react to sound, changing colour and patterns in response to the voices or movement of passers-by.
A deep note will play at regular intervals and the lights will pulsate around the box, highlighted by attention grabbing music building up to the full reveal of the Mercedes Benz Concept A-Class.
During the Mercedes Benz Concept A-Class will appear at the Bullring Shopping Centre, Birmingham (Saturday 24th and Sunday 25th September 2011); Westfield London (Saturday 1st and Sunday 2nd October); Arndale Shopping Centre, Manchester (Saturday 8th and Sunday 9th October) and Braehead Shopping Centre, Glasgow (Friday 14th and Saturday 15th October).
The Mercedes Benz Concept A-Class will also visit around 70 Mercedes Benz retailers throughout the country. It will be transported in full view in a transparent container on the back of The Clear Idea, a special Mercedes Benz Atego display truck.
"Both visually and technologically, Concept A-Class provides an exciting insight into the potential future of the Mercedes Benz compact car range, and a tantalising glimpse of some of the features that we’re confident would influence future customers in this highly-competitive sector," said Gary Savage, Managing Director, Mercedes Benz Cars.
"The Concept A-Class National Tour creates a unique experience for engaging with our potential customers ahead of some significant model launches next year, and it showcases the future direction of Mercedes Benz in a truly eye-catching and enthralling way."
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