Mazda6 4-Door saloon

Rock solid residual values are the lifeblood of new car sales success and used car demand for the Mazda6 is resulting in secondhand prices significantly outstripping guide prices with supply unable to keep up with demand.

Since its launch 18 months ago, the Mazda6 has put the marque on the new car sales map with model sales in the first eight months of this year accounting for more than a third of the company’s 23,400 total sales, which are 42.1% up on 2002.

But the multi-award-winning Mazda6 is not only notching up success as the new car of choice from fleets and private buyers, secondhand buyers also can’t get enough of the Mazda6.

Average trade prices across the range are £12,083 – 74.4% of the average manufacturer recommended retail price across the range of £16,241. That compares with average trade value prices in September’s CAP Black Book of £11,782 (72.5%) for cars registered on a 52-plate between September and December last year.

Vehicles sold through the dealer network to date are typically up to 12 months old ex-Mazda Motors UK management cars or rental cars, all with up to 24,000 miles on the clock.

Mazda’s fleet and remarketing director David McGonigle said: ‘Dealer demand for the Mazda6 has been so strong that we have been able to sell every used model through our franchise network and have not had to resort to other disposal methods such as auction.

‘Strong residual values – which contribute to reduce wholelife costs – as well as a stylish and practical car, are key to winning the hearts, minds and financial backing of fleets and private buyers alike. The Mazda6 has enjoyed tremendous success in both the new and used car markets, which is set to continue.

‘A vital part of our new and used car marketing is brand image and strong residual values. We believe that by controlling the balance between new cars sold and used cars reaching our dealers, buyers in both sectors of the marketplace can be assured of value-for-money.’

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Published : 04/10/03 Author : Melanie Carter

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