Sales of the highly-acclaimed Mazda RX-8 sports coupé reached 1,122 during the month, while demand for the well-established Mazda6 continued to grow – reaching 1,091 sales during January for a 27 per cent increase over the same month last year.
The introduction of the all-new Mazda3 is expected to make a significant impact on Mazda’s sales volume once the full line-up becomes established with the mid-year arrival of diesel models. Sales of the initial petrol models began towards the end of January and contributed 380 units to Mazda’s total for the month.
The Mazda3 is the fourth all-new model to be launched by the company since the middle of 2002 and looks set to follow the success of the Mazda6, Mazda2 and Mazda RX-8. Mazda achieved record sales of 38,863 in 2003 and the Mazda3 and Mazda RX-8 are on course to lead the company to its 2004 target of 45,000 sales.
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