Mazda Owners Praise Dealers In J.D. Power Survey 2004

The Mazda MX-5

Mazda owners have praised the Mazda dealer network for their courteous and prompt service in The 2004 J.D. Power and Associates/What Car? study. Mazda has picked up a double award for third best manufacturer and most improved manufacturer for customer satisfaction compared to 2003. Mazda also achieves a better win-rate than any other car manufacturer thanks to five Mazdas in the top 20 including three class winners.

The five Mazdas in the top 20 are: Mazda 323, Mazda Premacy, Mazda 626, Mazda Demio and Mazda MX-5. The three class winners were Mazda 323 for small family cars, Mazda MX-5 for coupes and roadsters and Mazda Premacy for MPVs.

The J.D. Power Survey 2004 questioned over 23,000 UK car owners asking them to rate their vehicle on reliability, quality and service. On average they’d driven 21,300 miles over the course of two years.

Rob Aherne, editor of What Car? magazine, which publishes the results of the J.D. Power Survey 2004 in its June issue, commented that Japanese carmakers continue to lead British and Europeans for satisfaction. Regarding Mazda he said: "All these results are underpinned by excellent reliability and strong scores for driver appeal. Dealer service is also top-notch, and it would only take a small all-round improvement for Mazda to swop bronze for silver and gold."

"We are delighted that five Mazda cars appear in the top 20 including three class winners proving the strength of our product given many of the competitors’ models are much newer," added Jeremy Thomson marketing director for Mazda.

"The hard work of the Mazda dealers continues to satisfy customers while our strong product line-up representing low running costs, excellent reliability, ride and performance sets us in good stead for the next survey. The award-winning Mazda6 and all-new Mazda3 will also be included in the J.D. Power Survey 2005 and we look forward to seeing customer feedback."

What Car? magazine reports: "The Mazda 323 takes top spot in the small family cars class for 2004, and is an impressive third overall. The 323 scores consistently well across the board. Owners praise its build quality, good looks, driver appeal and performance. The little Demio is fourth in the highly competitive city cars and superminis group, and only just misses out on a top-10 finish overall...high scores for performance also push the Demio up the rankings.

"The latest Mazda6 is too new to be included in this year’s survey but the car it replaced, the 626, sets a tough standard for its successor to match next time. Scores for reliability are exceptional across the board."

The world’s most popular roadster – Mazda MX-5 – continues to please UK owners winning the coupes and roadsters class in the survey and ranking 19th out of 120 cars overall. What Car? commented: "The MX-5 doesn’t just cover the sensible bases. It’s fun to drive, and owners are fans of the styling too. Dealers treat customers well when cars need attention."

"Where other MPVs struggle to combine reliability, practicality and driver appeal, the Premacy is close to the complete package. Mechanical problems are rare, nothing much goes wrong inside the cabin either, and owners find it extremely comfortable even on long trips."

Mazda Results from J.D. Power Survey 2004
Position Model Verdict Class
3 Mazda 323 * * * * * small family cars – winner
4 Mazda Premacy * * * * * MPVs – winner
10 Mazda 626 * * * * family cars – second
11 Mazda Demio * * * * city cars and superminis – fourth
19 Mazda MX-5 * * * * coupes and roadsters – winner

Published : 21/04/04 Author : Melanie Carter

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