Mazda MX-Crossport
MX-Crossport hints at possible future Mazda design direction

Scheduled to be shown in public for the first time at the 2005 North America International Auto Show early next month in Detroit, the MX-Crossport design concept represents a new direction Mazda is considering as it works to expand its line-up of successful new-generation products. The MX-Crossport was designed at Mazda’s main design studio in Hiroshima; it is a crossover-type vehicle - a very Mazda crossover that combines the strong, sports car styling motif of the company’s flagship RX-8 with the more practical packaging of sport-utility vehicle.

The powerful, bold, three-dimensional identity of the concept car was created to be both surprising and uniquely eye-catching, but at the same time clearly a Mazda, strong with Mazda family design cues that are noticeable even from a distance. It is also a new frontier for Mazda, leading the company into a new segment, expanding the definition of Zoom-Zoom from both a design and packaging standpoint.

"Mazda has momentum right now and one of our immediate challenges is to harness this momentum and create new products that will help us strengthen our results in the major markets around the world," stated Moray Callum, design director of Mazda Motor Corporation. "We challenged our design team to further evolve and expand our existing design DNA. The result of this challenge is the MX-Crossport, which was designed first-and-foremost with the North American market and style of driving in mind. We are always working to expand our showroom in North America and look for opportunities in other key markets as well."

Advanced Frontier Design Concept

Design is an important element of all Mazda products, and, as such, the MX-Crossport is first-and-foremost a design concept. Chief Designer Koizumi, whose previous works include the successful Mazda6, calls this concept an "advanced frontier" for Mazda, meaning the concept merges the speedy and athletic image of Mazda’s best sports car with the toughness and practicality of an SUV. The result is a vehicle that takes Mazda and its Zoom-Zoom image into an area in which it has never before ventured.

continues... | Part Two

Published : 17/12/04 Author : Melanie Carter

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