Kenichi Fekunaga, Mazda5’s Program Manager, explains the goal of combining maximum comfort and versatile practicality with driving enjoyment and responsive handling:

"The main concept of the Mazda5 was to develop a communicative and dynamic "Multi Activity Vehicle" with user-friendly practicality to encourage a relationship between the vehicle and its users. It enables passengers to interact with each other in comfort."

Overall, it reflects the personality of a vehicle that is more clearly focused on utility and passenger communication compared with other models released since Mazda adopted the Zoom-Zoom brand strategy.

The ‘dynamic’ part of the product concept relates to reliability together with excellent handling characteristics and innovative styling. This package was achieved without compromises in characteristics such as balancing the need for brisk acceleration with handling that feels natural and reassuring to both driver and passengers.

Mazda vehicles are developed to deliver easy, enjoyable driving, good manoeuvrability and overall comfort through excellent body control and damping, rather than performance measurements in terms of speed.

Finally the ‘Multi Activity Vehicle’ part of the concept refers to the benefits of a roomy, space efficient vehicle.

Making the ‘communicative’ part a reality is the introduction of an innovative Karakuri storage seating system that aims to deliver maximum comfort for seven occupants, plus an extra dimension of versatility and functionality.

Central to this concept is the space between the front and third row seats. The Mazda5 was developed from the inside out to focus on delivering excellent comfort and convenience.

Published : 01/10/04 Author : Melanie Carter

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