Mazda has announced its most successful first quarter sales ever at over 14,000 units, thanks to an outstanding launch of the new Mazda3 with over 2,700 sales and almost 3,000 sales of the Mazda RX-8, which represents a massive 12.7 per cent share of the growing sports segment. Total Mazda sales for March 2004 reached 9,100 units, a 37 per cent increase from the same month in 2003, with Mazda achieving a car market share for March of 1.92 per cent – the second best month ever.
Sales for the Mazda3 in March were eclipsed only by the 2,632 sales of the award-winning Mazda6, which also received the coveted title of Auto Express Best Used Family Car 2004 in the same month. The Mazda MX-5 proved as popular as ever in the month of its global 15th anniversary at 1,186 sales during the month, while the rotary-engined Mazda RX-8 produced similarly strong results for March with 1,482 vehicles sold.
"We are thrilled to report record sales for the first quarter thanks to Mazda3 getting off to a flying start and the continued demand for the Mazda RX-8. We have exceeded our own expectations and look forward to a very successful 2004," commented Mazda’s sales director Rob Lindley.
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