The all-new Mazda6 will be priced from £15,100 (on-the-road) when it goes on sale in dealer showrooms at the end of the year. At launch, customers will be offered a choice of 10 saloon and hatchback petrol engined models, with three powertrains and five equipment levels.
'We are launching the all-new Mazda6 on the back of the momentum of the current car which has seen its market share increase over the last three years,” enthuses Mark Cameron, marketing director for Mazda UK.
“All-new Mazda6 will spearhead an increased focus by Mazda on fleet buyers. We expect the new model to be especially attractive to user-choosers looking for something different and anticipate sales in the region of 13,000 to 14,000 cars during 2008 and beyond.”
In January, the all-new Mazda6 range will be expanded with the arrival of six diesel models and the line-up will be completed by the addition of nine estate cars in March 2008. Mazda is reducing the price premium for the estate to just £700 (over the hatchback and similarly priced saloons), and anticipates estate sales could grow to 20 per cent (from the current 12 per cent) thanks to the all-new model’s enhanced styling, specification and interior space.Mazda’s Range-simplification Policy
With the all-new Mazda6 line-up, Mazda is following through the same philosophy behind the recent introduction of the Mazda2 and Mazda CX-7 by keeping the range as simple as possible.
To implement this policy, Mazda is ensuring that at every equipment level Mazda6 will be highly specified for its price band. There will also be clear price and specification steps through the range.
As well as the established Mazda equipment levels – S, TS, TS2 and Sport – all-new Mazda6 introduces a fifth level, called ‘SL’ (sports luxury). The Sport grade will now feature much bolder visual differentiation with the ‘Sports Appearance Pack’ as standard and 18-inch wheels fitted for the first time on a Mazda6.
Every all-new Mazda6 comes with a full complement of safety and security equipment including: Dynamic Stability Control (DSC) and Traction Control System (TCS), all-disc braking system with ABS, Electronic Brake-force Distribution (EBD), Emergency Brake Assist (EBA), daytime running lights, driver & passenger front airbags, front side airbags, full-length curtain airbags, front seatbelt pre-tensioners with load-limiters, active front seat head restraints, ISOFIX child seat anchorages and a Thatcham Category 1 anti-theft alarm.
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