Mazda CX-7

The all-new Mazda2 range of five-door hatchbacks goes on sale from 8 September and offers customers a three-strong model line-up with a choice of three petrol powertrains and three equipment levels (TS, TS2 and Sport) priced from just £8,499 (on-the-road).

New Mazda2 is the first model of the next generation of Mazda cars and features clever and fresh technical solutions plus eye-catching, distinctive styling that make the new Mazda stand out from the small car segment crowd.

Mazda is confident that the 3,885mm long new Mazda2 will prove to be so popular that its small car sales will triple during 2008 to 12,000 units as the sporty appeal of this new model hikes sales by 300 per cent.

Through innovation and ingenious weight reduction programmes, all-new Mazda2’s outstanding total package represents a bold break from traditional trends in the automotive industry.  Mazda was able to turn back the spiral of ever increasing weight.  The new Mazda2 is 100kg lighter than its predecessor and Mazda has kept the weight of the car under 1,000kg, which reduces fuel consumption by up to 15 per cent and ensures agile handling characteristics.

“The attractive and dramatic styling of the new Mazda2 is absolutely in tune with our brand’s Zoom-Zoom values and from a styling perspective I’m certain this car has a class-leading sporty appearance,” comments Mazda UK’s marketing director Mark Cameron.

“It is also a car with real substance, introducing elements with particular appeal to younger buyers.  While styling is one of the most important factors in the buying process, consumers are also aware of environmental issues and will appreciate this model’s lightweight construction, increased fuel economy and reduced CO2 impact – while delivering an entertaining driving experience coupled with Mazda’s renowned Japanese build-quality and reliability.”

Published : 06/09/07 Author : Melanie Carter

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